Shaving can be a challenge for both men and women. Dermatologists care for people of all ages. What is a dermatologist?Ī dermatologist is a medical doctor who specializes in treating the skin, hair, and nails. You can search by location, condition, and procedure to find the dermatologist that’s right for you. Dermatologist-approved lesson plans, activities you can useįree to everyone, these materials teach young people about common skin conditions, which can prevent misunderstanding and bullying. Use these professionally produced online infographics, posters, and videos to help others find and prevent skin cancer. Public health programsįeatured Free materials to help raise skin cancer awareness It can smooth out deep wrinkles and lines, but the results aren’t permanent. If you want to diminish a noticeable scar, know these 10 things before having laser treatment. You can expect permanent results in all but one area. If you have what feels like razor bumps or acne on the back of your neck or scalp, you may have acne keloidalis nuchae. Darker Skin Tonesįind out why dark spots appear and what can fade them. Relieve uncontrollably itchy skinįind out what may be causing the itch and what can bring relief. These dermatologists' tips tell you how to protect your skin. Everyday careĮveryone's at risk for skin cancer. JAK inhibitors are helping patients with alopecia areata, eczema/atopic dermatitis, psoriasis, and vitiligo. JAK inhibitors: A newer type of medication ![]() Find out how a board-certified dermatologist helped Natalie see clear skin before her wedding. ![]() Natalie tried many acne products without success. Hairstyles that pull can cause hair lossįeatured How Natalie cleared her adult acne.Central centrifugal cicatricial alopecia.“It’s important for us to be able to grow our footprint in other categories that reflect different growth trends, so that we have a diversified portfolio approach across our entire assortment.Diseases & conditions Everyday care Darker Skin Tones Cosmetic treatments Public health programs Find a dermatologist Go to AAD Homeĭermatologists team up to improve patient care “ buck the historic seasonality of the shaving category, but that the seasonality of shave is the opposite of the seasonality of lip care,” said Kang. ![]() Eos launched a limited-edition DTC e-commerce-only shaving cream called “Cooch Blessings,” signed Carley Joy as a TikTok brand ambassador, engaged Snapchat as an education-focused portal for shavings tips and tricks, and partnered with YouTube-based network BratTV on a shave cream-focused integration targeting Gen Zers. The unpaid viral moment received 5 million “likes,” nearly 30,000 comments and almost 20 million views. ![]() The dialogue around using Eos shave cream for the bikini area stems from TikToker Carley Joy 993,000 TikTok followers), who talked about using the product to shave her vulva in February. “We’re trying to continue the dialogue around this specific use case and wanted to target and reach a younger audience that’s just starting out shaving and probably has a lot of questions about what to use and how to use it.” “We feel that using humor in this type of marketing helps de-stigmatize the topic, speaking about it in a mysterious way as brands have done in the past,” she said. The Vagnastics campaign takes up approximately one-third of the brand’s overall shaving marketing budget and runs until October, Kang said. During the one-and-a-half-minute video featuring the Eos shave cream, three instructors offer exercise stretches and positions for shaving the bikini area, with such names as the “The Wartime Captain” or “The Cello.” It is being distributed through paid YouTube, TikTok, Snapchat and Instagram ads. On Monday, Eos launched a zany digital campaign called Vagnastics, which takes humorous inspiration from 1980s jazzercise. Eos previously refined and revised its lip care assortment, and it now has the bandwidth to focus its attention on shaving, which was in fact the first product Eos ever launched, in 2008, she said. “Focusing on benefits beyond hair removal, particularly those related to skin care and efficacy, like improved application of other skin-care products, may not only help lift sales in the near term, but also increase category potential.”Įos has increased its shaving cream marketing by 300% in 2021, compared to previous years, and its shaving category sales are 30% higher to date, year-over-year, said Soyoung Kang, Eos CMO. “The shaving and hair removal market is price sensitive and was already on a sluggish trajectory before Covid-19,” said Olivia Guinaugh, Mintel home and personal care analyst.
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